Cross-selling for Dummies
Cross-selling for Dummies
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Costco could tap into new markets by using social media and social advertising for the fraction of the price of common advertising. At the moment, they have 0 tweets on their own Twitter accounts and are missing behind the Level of competition on Facebook.
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Instead, it works by using its online existence within a complementary way that supports its offline experience and invites customers again to the store.
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Costco doesn’t depend upon advertisements to offer their products and doesn’t want to spend huge amounts of dollars on ad campaigns, which will allow them to maintain their charges decreased than their competitors. Their powerful brand name and term of mouth are plenty of to bring in new members.
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Considering the large sums of cash most stores used to carry customers into their stores, that’s a extremely unorthodox solution.